Research

Published Journal articles

Quinton, S. (2013),The digital era requires new knowledge to develop relevant CRM strategy: a cry for adopting social media research methods to elicit this new knowledge, Journal of Strategic Marketing, Vol 21, No 5, pp 402-412.

Quinton, S. (2013), The community brand paradigm: a response to brand management’s dilemma in the digital era, Journal of Marketing Management, Vol 29, No 7-8, pp 912-932.

Wilson, D.  and Quinton, S. (2012),  Let’s talk about wine: does Twitter have value? International Journal of Wine Business Research, Vol 24, No 4, pp 271-286.

Quinton, S. and  Fennemore, P. (2012). Missing a strategic marketing trick? The use of online social networks by UK charities. International Journal of Nonprofit and Voluntary Sector Marketing, Vol 18, No 1,pp 36-51.

 Quinton, S. and Smallbone, T. (2011), A three stage framework to teaching literature reviews: a new approach,  International Journal of  Management Education, Vol 9, No. 4, pp1-13. DOI:10.3794/ijme.94.348.

 Quinton, S. and Harridge-March, S. (2010), Relationships in on line communities: the  potential for marketers,  The Journal of Research in Interactive Marketing, special edition, Vol 4, No 1, pp56-73,

 Quinton, S. and Smallbone,T. (2010), Feeding forward: using feedback to promote student reflection and learning – a teaching model,  Innovations in Education and Teaching Innovations,  Vol 47,  No 1, pp125-135. ISSN 1470-3297

Quinton, S. and  Khan, M., A.  (2009), Generating web site traffic: a new model for SMEs, Direct Marketing: an International journal, Vol 3, No 2, pp109-123.ISSN 1750-5933

Harridge-March, S. and Quinton, S. (2009), Virtual; Snakes and Ladders: social networks and the relationship marketing loyalty ladder, The Marketing Review, Vol 9, No 2,  pp171-181. ISSN 1469-347X

Quinton, S. and Smallbone, T. (2008), ‘PDP implementation at English universities: what are the issues?’, Journal of Further and Higher Education, Vol 32, No 2, pp 99-111.

Quinton, S. and Harridge-March, S.  (2008), Trust and online wine purchasing: insights into UK consumer behaviour, International Journal of Wine Business research, Vol. 20, No. 1, pp. 68-85.

 Quinton, S. and Harridge-March, S (2006), The management of risk and initiation of trust in online purchasing: UK online wine market, International Journal of Information Technology and Management, Vol. 5, No. 4, pp. 267-278.

Quinton, S and Harridge-March, S (2006), The interaction of technology in entrepreneurial marketing: An illustrative case from a wine merchant , Journal of Strategic Change, Vol.15, Issue 2, pp. 85-102 Mar/Apr.

Harridge-March, S.  and Quinton, S (2005), Initiation of Trust and Management of Risk in On-Line retailing: UK On-Line Wine Market, International Journal of Wine Marketing,  Vol. 17, No 2, pp. 5-20.

Quinton, S. and Smallbone, T. (2005) ‘Reflection and Research Methods: enhancing student thinking about methodologies and methods’ Proceedings of the 4th European Conference on Research Methods in Business and Management, (onDVD)ParisDauphinéUniversity, April 2005

Quinton, S. and Smallbone, T. (2004) ‘Is my research any good? : Enabling students to discover how to assess data for its validity and reliability as well as the extent to which they can generalise from it’ Proceedings of the European Conference on Research Methods in Business and Management, (onDVD) Reading University, April 2004, ISBN 09547096-1-6.

Quinton, S. and Harridge-March, S. (2003),  On-line Wine – Strategic or Tactical? International Journal of Wine Marketing, Vol 15, No 1 pp. 34-41.

Quinton, S. and Harridge-March, S. (2003), Strategic Interactive Marketing of Wine On-Line – a case of evolution, Marketing Intelligence and Planning, Vol 21, No 7, pp34-44

Saunders, M.N.K., Quinton, S., Smallbone, T., and Thomas, J. (2003) ‘Beyond the Shopping Catalogue?  Addressing Students’ Perceptions of Critically Reviewing the Literature.’ Proceedings of the European Conference on Research Methods, Reading University, pp. 313-320, ISBN 0-9540488-9-X.

Quinton, S. and Smallbone, T.  (2002) ‘Teaching Critical Thinking to International Masters’ Students: Report on some Action Research’, Proceedings of the European Conference on Research Methodology for Business and Management Studies, Reading University, April, pp. 373-380, ISBN 0-9540488-3-0.

Text Book

Quinton S and Smallbone T (2006), Postgraduate Research in Business: a critical guide,London: Sage.

Published case study

Quinton S and Smallbone T (2009) Approaches to Critical Reading in   ‘Key Aspects of Teaching and Learning in accounting, business and management’, in  A Handbook for Teaching and Learning in Higher Education, 2nd edition, Ed. Prof U Lucas,  London: Kogan Page.

Presented conference papers

 Quinton, S. (2012), Harnessing the social technology wave: brand bonding within social media, Academy of Marketing annual conference,Southampton University, July 2012.

Jones, D. and Quinton, S. (2012), The power of the social media wave: understanding the value of Twitter, Academy of Marketing annual conference,Southampton University, July 2012

Wilson, D. and Quinton, S. (2012),  Twitter: Does it create value for wine focused organisations? 3rd joint research conference, Burgundy business school and Oxford Brookes University Business school,Oxford, May 30.

Quinton S and Jones D (2011), Can Twitter create value for small businesses?Institute of Small Businessand Entrepreneurship conference, Sheffield University, November.

Quinton, S. and Wilson, D. (2011), Does twitter create value? 2nd joint research conference, Burgundy business school and Oxford Brookes University Business school,Dijon, May 10 2011.

Quinton, S. and Fletcher, H. (2010),   Viral marketing: a case of a toe in the water,  33rd ISBE annual conference,London, November 2-4. ISBN 1900862182

Quinton, S. (2010), A conceptual model of brand bonding for the online retail environment, 17th international Conference on Retailing and Consumer Services Science, July 2-5th, Istanbul, Turkey.

Quinton, S. and Harridge-March. S, (2009), Netnography: a new greener appraoch to understadning the wine consumer,  Bacchus Goes Green, The 4th Interdiscipinary and International Wine conference, Burgundy Business Schoool, Dijon, France,July.

Quinton, S. and Harridge-March, S. (2008), ‘Social networks, relationships and loyalty’,AcademyofMarketing Conference, Reflective Marketing in a Material World Location: The Aberdeen Business School,Robert Gordon University,Aberdeen, July.

Quinton, S. and Khan, M. (2008), Online marketing effectiveness: a new model for SMEs,AcademyofMarketing Conference, Reflective Marketing in a Material World Location: The Aberdeen Business School,Robert Gordon University, Aberdeen,  July.

Quinton, S. and Harridge-March, S. (2008), The use of consumer fora by consumers, a comparison of US, UK and Australian wine fora, Marketing Academy Special Interest group in electronic marketing, One day Conference, Oxford Brookes Business school, Oxford, January.

Quinton, S. and Khan, M. (2008),  Online marketing for SMEs – a way forward, Marketing Academy Special Interest group in electronic marketing, One day Conference, Oxford Brookes Business school, Oxford, January.

Quinton S , Smallbone T and Hartley J, (2007), Critical reading; developing an approach that will engage students, Meeting the challenges facing learning and teaching in a globalised world. Annual HEA conference, Aston University, May.

Quinton, S. and Smallbone, T. (2006), Hitting the right buttons: Improving student learning through student peer review. HEA annual conference,Nottingham University, July.

Earlier conference presentations available on request and include several papers at; Academy of Marketing,  The Higher Education Academy annual conference, the European annual conference on Research Methodology for Business Studies.